# Find Hindi cooking creators your customers already watch. > Hindi cooking creators for your brand: what their videos look like, the moments that matter, how to brief them and the rules that apply. Source: https://thommidhi.com/find-creators/hindi/cooking ยท Updated 2026-10-15 ## Hindi cooking creators, in short Hindi cooking videos range from quick home recipes filmed in a family kitchen to outdoor village cooking and street-food walks through old city markets. Many creators speak Hinglish and caption in Roman letters; others keep to plain Hindi in Devanagari. A regional dish, such as litti chokha from Bihar or dal baati from Rajasthan, tells you where a creator's kitchen is. Food is one of the easiest products to make part of a creator's normal video: it goes into a recipe the creator would cook anyway, in their own kitchen, in their own words. ## What the videos look like Common kinds of cooking video: home recipes, village and outdoor cooking, street food and eatery visits, kitchen tool reviews, quick recipe shorts, festival sweets and snacks. ## Moments that matter for Hindi cooking campaigns Holi (February or March): gujiya, thandai and snacks for guests, a busy week for sweets and ready-mix brands. Navratri fasting (March or April, and again in September or October): vrat recipes without grains, a natural place for flours, snacks and kitchen staples. Monsoon (June to September): fried snacks, tea-time recipes and comfort food. ## How to brief a Hindi cooking creator Name the states where the product sells, and choose a creator whose recipes come from there. If the product fits fasting days, brief vrat recipes for Navratri rather than an everyday dish. Say whether a festival recipe must be satvik, without onion or garlic, so the creator can plan the dish. Send the product early enough for the creator to cook with it more than once before filming. Say which meal or moment the product belongs to, and let the creator choose the recipe. If the product suits one way of eating (vegetarian, Jain, satvik, halal), say so plainly, so a creator can say no if it doesn't fit their kitchen. Agree whether you may reuse the recipe video in your own ads, and for how long. ## How to measure it A recipe viewers save and cook is the result. Ask for a discount code or a link in the description, and watch sales in the creator's region for the weeks after the video, not only the first day. ## The rules that apply Label it as an ad. A paid video, a free product or any other connection with the brand needs a label viewers can't miss, such as Ad, Sponsored, Collaboration, Partnership or Free gift. ASCI allows the label in English or in the language of the ad, so in a Hindi video a Hindi label is often the clearest. (Source: ASCI influencer guidelines, 2021.) ## How Thommidhi helps you find Hindi cooking creators Search Discover by the language the videos are in, Hindi, and by what the creator makes. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free. ## Questions brands ask How do I find Hindi cooking creators for my brand? Make a free brand page on Thommidhi and search Discover by the language the videos are in, Hindi, and by what the creator makes: cooking. Every fact on a listing shows where it came from. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research Hindi cooking creators by hand. Should a Hindi cooking video be in Hinglish or plain Hindi? Ask the creator to speak the way they always do. Their viewers chose them for that voice, and a switch to a scripted register is easy to notice. What you can decide together is the on-screen text: Devanagari, Roman letters or both. How much does a Hindi cooking creator charge? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you may reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free, and our free quote comparison (thommidhi.com/tools/creator-quote-comparison) puts creators' quotes side by side by cost per 1,000 views. ## Links - [Search Hindi cooking creators in Discover, free](https://thommidhi.com/market) - [Find Hindi creators for your brand](https://thommidhi.com/find-creators/hindi) - [Find Hindi tech creators](https://thommidhi.com/find-creators/hindi/tech) - [Find Hindi beauty and fashion creators](https://thommidhi.com/find-creators/hindi/beauty-fashion) - [Find Hindi money creators](https://thommidhi.com/find-creators/hindi/money) - [Find Hindi health and fitness creators](https://thommidhi.com/find-creators/hindi/health-fitness) - [Find Hindi education creators](https://thommidhi.com/find-creators/hindi/education) - [Find Telugu cooking creators](https://thommidhi.com/find-creators/telugu/cooking) - [Find Tamil cooking creators](https://thommidhi.com/find-creators/tamil/cooking) - [Find Kannada cooking creators](https://thommidhi.com/find-creators/kannada/cooking) - [Find Malayalam cooking creators](https://thommidhi.com/find-creators/malayalam/cooking) - [Find Marathi cooking creators](https://thommidhi.com/find-creators/marathi/cooking) - [Find Bengali cooking creators](https://thommidhi.com/find-creators/bengali/cooking) - [Find Gujarati cooking creators](https://thommidhi.com/find-creators/gujarati/cooking) - [Find Punjabi cooking creators](https://thommidhi.com/find-creators/punjabi/cooking) - [Find Odia cooking creators](https://thommidhi.com/find-creators/odia/cooking) - [How to find the right creators for your brand in India](https://thommidhi.com/find-creators) Contact: hello@thommidhi.com