# Find Odia creators who talk like your customers.

> Find Odia YouTubers and creators who talk like your customers: search by video language and topic, every fact sourced, a person from brief to video.

Source: https://thommidhi.com/find-creators/odia · Updated 2026-10-15

## Odia creators, in short

Odia creators reach Odisha, a state many national campaigns skip. Fewer brands brief Odia creators, so a thoughtful collaboration stands out, and the right creator is worth finding by hand.

About 3.8 crore people named Odia as their first language in the Census of India 2011.

## Where Odia viewers are

Odia is the main language of Odisha, with Odia-speaking communities in neighbouring states and in cities where Odisha's people work, such as Bengaluru, Hyderabad and Surat.

Cities with big Odia audiences include Bhubaneswar, Cuttack, Rourkela, Berhampur, Sambalpur, Puri, Balasore, Bhadrak.

## Moments that matter for Odia campaigns

Rath Yatra (June or July): the chariot festival at Puri, the biggest event in Odisha's year.

Raja Parba (mid-June): a three-day festival celebrated with swings, new clothes and pitha.

Nuakhai (August or September): the harvest festival, especially in western Odisha.

Durga Puja and Diwali (September to November): clothes, food and home.

## How Odia creators talk, and what they make

Odia creators sometimes mix in English and Hindi. Coastal Odia and western Odisha's Sambalpuri sound quite different, and Sambalpuri music and comedy have a strong following of their own.

Kinds of video with big Odia audiences: comedy, food and cooking, devotional and festival content, odia film and music, learning and exams, village vlogs.

## How to brief a Odia creator

Say whether your customers are on the coast (Bhubaneswar, Cuttack, Puri) or in western Odisha (Sambalpur, Rourkela): the right creator differs.

Rath Yatra is sacred first. A product can fit around it, never into the ritual.

Odia creators are fewer, so give yourself time: we may need to research by hand to find the right one.

Ask for Odia on screen; it tells viewers the video was made for them.

## How Thommidhi helps you find Odia creators

Search Discover by the language the videos are in, Odia, then by what they make and who's on camera. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

## Questions brands ask

How do I find Odia YouTubers for brand promotion? Make a free brand page on Thommidhi and search Discover by the language the videos are in: Odia. Narrow by what they make and who appears on camera. Every fact on a listing shows where it came from, and creators who fit what your page asks for come first, with the reason in words. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research it by hand.

How much does it cost to work with a Odia creator? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you can reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free.

There seem to be fewer Odia creators. Is it worth it? Often more so. Fewer brands brief Odia creators, so a well-made collaboration has less competition for attention. If Discover doesn't show who you need yet, say so on your brand page and we'll research it by hand.

## Links

- [Search Odia creators in Discover, free](https://thommidhi.com/market)
- [How to find the right creators for your brand in India](https://thommidhi.com/find-creators)
- [Find Hindi creators for your brand](https://thommidhi.com/find-creators/hindi)
- [Find Telugu creators for your brand](https://thommidhi.com/find-creators/telugu)
- [Find Tamil creators for your brand](https://thommidhi.com/find-creators/tamil)
- [Find Kannada creators for your brand](https://thommidhi.com/find-creators/kannada)
- [Find Malayalam creators for your brand](https://thommidhi.com/find-creators/malayalam)
- [Find Marathi creators for your brand](https://thommidhi.com/find-creators/marathi)
- [Find Bengali creators for your brand](https://thommidhi.com/find-creators/bengali)
- [Find Gujarati creators for your brand](https://thommidhi.com/find-creators/gujarati)
- [Find Punjabi creators for your brand](https://thommidhi.com/find-creators/punjabi)

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