# Find Punjabi creators who talk like your customers.

> Find Punjabi YouTubers and creators who talk like your customers: search by video language and topic, every fact sourced, a person from brief to video.

Source: https://thommidhi.com/find-creators/punjabi · Updated 2026-10-15

## Punjabi creators, in short

Punjabi creators reach Punjab, Chandigarh and Punjabi homes across north India, and very often a big audience in Canada, the UK and beyond. Music, food and family run through Punjabi content, and a brand that joins in rather than interrupts gets a warm welcome.

About 3.3 crore people in India named Punjabi as their first language in the Census of India 2011. Punjabi is also widely spoken in Pakistan and by large communities in Canada and the United Kingdom.

## Where Punjabi viewers are

Punjabi is the main language of Punjab and is widely spoken in Chandigarh, Haryana and Delhi, with large communities abroad. In India it is written in Gurmukhi.

Cities with big Punjabi audiences include Ludhiana, Amritsar, Jalandhar, Patiala, Chandigarh, Mohali, Bathinda, Delhi.

## Moments that matter for Punjabi campaigns

Lohri (13 January): bonfires, family gatherings and celebrations of new babies and weddings.

Baisakhi (13 or 14 April): the harvest festival and Punjabi new year.

Diwali and Gurpurab (October and November): lights, sweets and gifting, and the celebration of Guru Nanak's birth anniversary.

Wedding season (November to February): fashion, jewellery, beauty, gifting and travel.

## How Punjabi creators talk, and what they make

Punjabi creators often mix in Hindi and English. Creators in India and creators abroad sound different and talk about different lives, and many channels have viewers on both sides.

Kinds of video with big Punjabi audiences: music, comedy, family vlogs, food, farming, life abroad and studying abroad.

## How to brief a Punjabi creator

Ask where the creator's viewers are. A Punjabi channel with mostly Canadian viewers won't sell a product only available in Ludhiana.

Weddings and Lohri are moments families spend on; brief for them if your category fits.

Leave room for music and humour: they're part of how Punjabi creators talk to their viewers.

If you want Gurmukhi on screen, say so; some creators caption in Roman letters.

## How Thommidhi helps you find Punjabi creators

Search Discover by the language the videos are in, Punjabi, then by what they make and who's on camera. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

## Questions brands ask

How do I find Punjabi YouTubers for brand promotion? Make a free brand page on Thommidhi and search Discover by the language the videos are in: Punjabi. Narrow by what they make and who appears on camera. Every fact on a listing shows where it came from, and creators who fit what your page asks for come first, with the reason in words. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research it by hand.

How much does it cost to work with a Punjabi creator? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you can reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free.

Do Punjabi creators reach viewers outside India? Often, and sometimes most of them. If you sell only in India, ask the creator to share where their viewers are before agreeing the fee. If you also sell abroad, that reach is a strength.

## Links

- [Search Punjabi creators in Discover, free](https://thommidhi.com/market)
- [How to find the right creators for your brand in India](https://thommidhi.com/find-creators)
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