# Find Punjabi cooking creators your customers already watch. > Punjabi cooking creators for your brand: what their videos look like, the moments that matter, how to brief them and the rules that apply. Source: https://thommidhi.com/find-creators/punjabi/cooking ยท Updated 2026-10-15 ## Punjabi cooking creators, in short Punjabi cooking videos include sarson da saag and makki di roti, dhaba-style dishes, tandoor cooking, village cooking and family meals. Some creators abroad cook Punjabi food in Canada or the UK. Food is one of the easiest products to make part of a creator's normal video: it goes into a recipe the creator would cook anyway, in their own kitchen, in their own words. ## What the videos look like Common kinds of cooking video: home recipes, village and outdoor cooking, street food and eatery visits, kitchen tool reviews, quick recipe shorts, festival sweets and snacks. ## Moments that matter for Punjabi cooking campaigns Lohri (13 January): gajak, rewri and til. Winter (December to February): saag, makki and pinni. Monsoon (June to September): fried snacks, tea-time recipes and comfort food. ## How to brief a Punjabi cooking creator Check whether the creator's viewers are mainly in India or abroad. Say whether the product suits a home kitchen or dhaba-style cooking. Let the creator cook a Punjabi dish they already make, with your product in it. Send the product early enough for the creator to cook with it more than once before filming. Say which meal or moment the product belongs to, and let the creator choose the recipe. If the product suits one way of eating (vegetarian, Jain, satvik, halal), say so plainly, so a creator can say no if it doesn't fit their kitchen. Agree whether you may reuse the recipe video in your own ads, and for how long. ## How to measure it A recipe viewers save and cook is the result. Ask for a discount code or a link in the description, and watch sales in the creator's region for the weeks after the video, not only the first day. ## The rules that apply Label it as an ad. A paid video, a free product or any other connection with the brand needs a label viewers can't miss, such as Ad, Sponsored, Collaboration, Partnership or Free gift. ASCI allows the label in English or in the language of the ad, so in a Punjabi video a Punjabi label is often the clearest. (Source: ASCI influencer guidelines, 2021.) ## How Thommidhi helps you find Punjabi cooking creators Search Discover by the language the videos are in, Punjabi, and by what the creator makes. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free. ## Questions brands ask How do I find Punjabi cooking creators for my brand? Make a free brand page on Thommidhi and search Discover by the language the videos are in, Punjabi, and by what the creator makes: cooking. Every fact on a listing shows where it came from. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research Punjabi cooking creators by hand. Do Punjabi cooking creators abroad suit an Indian brand? Only if you ship where their viewers are. For India, choose a creator whose viewers are mainly here. How much does a Punjabi cooking creator charge? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you may reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free, and our free quote comparison (thommidhi.com/tools/creator-quote-comparison) puts creators' quotes side by side by cost per 1,000 views. ## Links - [Search Punjabi cooking creators in Discover, free](https://thommidhi.com/market) - [Find Punjabi creators for your brand](https://thommidhi.com/find-creators/punjabi) - [Find Punjabi tech creators](https://thommidhi.com/find-creators/punjabi/tech) - [Find Punjabi beauty and fashion creators](https://thommidhi.com/find-creators/punjabi/beauty-fashion) - [Find Punjabi money creators](https://thommidhi.com/find-creators/punjabi/money) - [Find Punjabi health and fitness creators](https://thommidhi.com/find-creators/punjabi/health-fitness) - [Find Punjabi education creators](https://thommidhi.com/find-creators/punjabi/education) - [Find Hindi cooking creators](https://thommidhi.com/find-creators/hindi/cooking) - [Find Telugu cooking creators](https://thommidhi.com/find-creators/telugu/cooking) - [Find Tamil cooking creators](https://thommidhi.com/find-creators/tamil/cooking) - [Find Kannada cooking creators](https://thommidhi.com/find-creators/kannada/cooking) - [Find Malayalam cooking creators](https://thommidhi.com/find-creators/malayalam/cooking) - [Find Marathi cooking creators](https://thommidhi.com/find-creators/marathi/cooking) - [Find Bengali cooking creators](https://thommidhi.com/find-creators/bengali/cooking) - [Find Gujarati cooking creators](https://thommidhi.com/find-creators/gujarati/cooking) - [Find Odia cooking creators](https://thommidhi.com/find-creators/odia/cooking) - [How to find the right creators for your brand in India](https://thommidhi.com/find-creators) Contact: hello@thommidhi.com