# Every decision has its people.

> Behaviour simulation for the people who matter to your decision: consumer brands, D2C, media and OTT, education, financial services, agencies and creators — pricing, packaging, campaigns, launches, positioning and video ideas.

Source: https://thommidhi.com/solutions · Updated 2026-10-01

## Thommidhi Core

One engine: it holds population models of young Indian YouTube audiences (18–34) in seven languages, samples plausible people from them, gives each the relevant context, asks a bounded decision model how they might respond, aggregates the answers in code, locks the prediction, and records it against the real outcome.

Ways in: for businesses, pilots with design partners (test a product, price, message or campaign before spend is committed); for creators, the Creator Lab (live; channels connect read-only); for developers, an API later.

## Who we simulate

Synthetic users are samples drawn from the population model for one run — region and city tier, languages, life stage, household and who decides, income, occupation, digital access, what they follow, category habits, food habits and the festival calendar — then counted and discarded. Behaviour, not identity: religion and caste are not attributes.

## For creators of every size

Test an idea before spending time making it. Titles today; ideas, hooks, formats, languages and sponsor integrations next. Smaller creators lean on the population model and broader patterns, with lower confidence shown plainly; established channels increasingly combine their own history with it. Results are comparative (simulated preference, who differs, objections), never a forecast of views or click-through. What happens to the upload is shown as an observation and never marks a preference right or wrong.

## Creator collaborations (limited pilot)

Which creator could make your product convincing, in their own style? A brand writes a brief (the customer's problem, the product, the objective, budget, languages and regions, where it's sold, timeline and requirements). A person at Thommidhi reads every brief, confirms it, looks for creators whose own style could carry it from those who opted in, and writes a concept per creator with the reasons and what's unknown. Creators choose; the brand sees only interested creators, and only what each chose to share. No fit scores, no guarantees, no fees during the pilot, and never a creator's private analytics.

## Consumer brands & FMCG

Packaging, pricing, new products, campaigns and regional launches.

## D2C & e-commerce

₹999 or ₹1,299, influencer creative, a new category, tier-2 expansion and product positioning.

## Media, OTT & entertainment

Trailer and show concepts, language adaptation, and reaching audiences beyond the core.

## Education

Parent and student decision-making, pricing, messaging and regional expansion.

## Financial services

Product propositions, trust, messaging and adoption barriers.

## Advertising agencies

One workspace across many clients: compare positioning, messages, creative and offers before production or media spend.

## What you get back

A ranked answer with an interval, the segments that differ, counted reasons, computed confidence, and — once reality arrives — a score against the real outcome.

## Links

- [Thommidhi: creator marketing for India, in every language](https://thommidhi.com/)
- [Find Indian creators and influencers by language, free](https://thommidhi.com/market)
- [Find creators by language: Telugu, Tamil, Hindi and more](https://thommidhi.com/find-creators)
- [Creator Lab: free growth workspace for YouTube creators](https://thommidhi.com/creator-lab)
- [How our creator data works](https://thommidhi.com/how-our-data-works)
- [Solutions: test how people react before you spend](https://thommidhi.com/solutions)
- [Validation: how Thommidhi predictions are checked](https://thommidhi.com/validation)
- [Oli by Thommidhi: Thommidhi in the AI you already use](https://thommidhi.com/oli)
- [Careers at Thommidhi](https://thommidhi.com/careers)

Contact: hello@thommidhi.com