Find Punjabi health and fitness creators your customers already watch.

Punjabi health and fitness creators, in short

Punjabi fitness videos include gym and bodybuilding, kabaddi and wrestling training, bhangra workouts and diet plans.

There are two kinds of health and fitness video: a creator showing a product in their own routine, and a qualified expert giving advice. Decide which you need before you brief, because the rules differ.

What the videos look like

Common kinds of health and fitness video: home workouts, yoga, diet and recipe videos, gym routines, running and sport, doctor and dietician explainers.

Moments that matter for Punjabi health and fitness campaigns

Lohri and winter (January): a new year of training, with winter food and gym sign-ups.

New Year (January): resolutions, gym sign-ups and diet plans.

International Day of Yoga (21 June): yoga videos and challenges across India.

How to brief a Punjabi health and fitness creator

Never brief a supplement as a shortcut to muscle.

Ask the creator to show the product in the training they really do.

Choose a qualified creator if the video advises viewers what to take.

Say whether the video is lifestyle (the creator's own routine) or advice (what viewers should eat, take or do). Advice needs a qualified creator.

Never ask for a claim that the product treats, cures or prevents a disease.

Ask for the routine the creator really does, not a new one built around the product, and no before-and-after promises.

How to measure it

Use a code or link per creator, and watch repeat orders rather than first orders: a health product that works for viewers gets bought again.

The rules that apply

Label it as an ad. A paid video, a free product or any other connection with the brand needs a label viewers can't miss, such as Ad, Sponsored, Collaboration, Partnership or Free gift. ASCI allows the label in English or in the language of the ad, so in a Punjabi video a Punjabi label is often the clearest. (Source: ASCI influencer guidelines, 2021.)

Health advice needs a qualification, shown upfront. ASCI's 2023 update says creators giving health or nutrition advice must hold a relevant qualification, such as a medical degree or a nurse's, nutritionist's, dietician's, physiotherapist's or psychologist's certification, and show it upfront in the video. (Source: ASCI influencer guidelines, August 2023 update.)

How Thommidhi helps you find Punjabi health and fitness creators

Search Discover by the language the videos are in, Punjabi, and by what the creator makes. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

Questions brands ask

How do I find Punjabi health and fitness creators for my brand? Make a free brand page on Thommidhi and search Discover by the language the videos are in, Punjabi, and by what the creator makes: health & fitness. Every fact on a listing shows where it came from. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research Punjabi health and fitness creators by hand.

Can a Punjabi gym creator promote our supplement? Yes, in their own routine with a clear label. Avoid claims of fast muscle gain, and if the video advises what viewers should take, choose a qualified creator under ASCI's 2023 update.

How much does a Punjabi health and fitness creator charge? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you may reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free, and our free quote comparison (thommidhi.com/tools/creator-quote-comparison) puts creators' quotes side by side by cost per 1,000 views.