Find Hindi health and fitness creators your customers already watch.
Hindi health and fitness creators for your brand: what their videos look like, the moments that matter, how to brief them and the rules that apply.
Hindi health and fitness creators, in short
Hindi fitness videos include home workouts without equipment, yoga, diet plans built around rotis, dals and seasonal vegetables, and gym routines, often with counts and timers on screen. Doctors and dieticians who make Hindi explainers are a separate group from fitness creators, and the difference matters for what they may say.
There are two kinds of health and fitness video: a creator showing a product in their own routine, and a qualified expert giving advice. Decide which you need before you brief, because the rules differ.
What the videos look like
Common kinds of health and fitness video: home workouts, yoga, diet and recipe videos, gym routines, running and sport, doctor and dietician explainers.
Moments that matter for Hindi health and fitness campaigns
Summer (April to June): heat, hydration and lighter food across north India.
New Year (January): resolutions, gym sign-ups and diet plans.
International Day of Yoga (21 June): yoga videos and challenges across India.
How to brief a Hindi health and fitness creator
If your product is for beginners, ask for exercises that are safe for them, and let the creator say who it isn't for.
Brief the product inside a Hindi creator's real daily routine: the time of day, the meal, the workout.
Choose a doctor or dietician who explains in Hindi if the video needs to give advice.
Say whether the video is lifestyle (the creator's own routine) or advice (what viewers should eat, take or do). Advice needs a qualified creator.
Never ask for a claim that the product treats, cures or prevents a disease.
Ask for the routine the creator really does, not a new one built around the product, and no before-and-after promises.
How to measure it
Use a code or link per creator, and watch repeat orders rather than first orders: a health product that works for viewers gets bought again.
The rules that apply
Label it as an ad. A paid video, a free product or any other connection with the brand needs a label viewers can't miss, such as Ad, Sponsored, Collaboration, Partnership or Free gift. ASCI allows the label in English or in the language of the ad, so in a Hindi video a Hindi label is often the clearest. (Source: ASCI influencer guidelines, 2021.)
Health advice needs a qualification, shown upfront. ASCI's 2023 update says creators giving health or nutrition advice must hold a relevant qualification, such as a medical degree or a nurse's, nutritionist's, dietician's, physiotherapist's or psychologist's certification, and show it upfront in the video. (Source: ASCI influencer guidelines, August 2023 update.)
How Thommidhi helps you find Hindi health and fitness creators
Search Discover by the language the videos are in, Hindi, and by what the creator makes. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.
Questions brands ask
How do I find Hindi health and fitness creators for my brand? Make a free brand page on Thommidhi and search Discover by the language the videos are in, Hindi, and by what the creator makes: health & fitness. Every fact on a listing shows where it came from. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research Hindi health and fitness creators by hand.
Who should give health advice in a Hindi brand video? A creator with the right qualification, shown on screen. ASCI's 2023 update asks creators giving health or nutrition advice to hold a relevant qualification, such as a medical degree or a dietician's certification, and to show it upfront. A fitness creator can still show a product in their own routine.
How much does a Hindi health and fitness creator charge? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you may reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free, and our free quote comparison (thommidhi.com/tools/creator-quote-comparison) puts creators' quotes side by side by cost per 1,000 views.
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