Find Hindi beauty and fashion creators your customers already watch.

Hindi beauty and fashion creators, in short

Hindi beauty and fashion videos include get-ready-with-me routines, budget makeup tutorials, saree and suit styling, wedding-guest looks and shopping hauls. Many creators mix Hindi with English product terms, and 'under a price' hauls are a common shape for fashion brands.

Beauty and fashion videos sell by showing: the product on a real person, in real light, styled the way the creator would wear it anyway.

What the videos look like

Common kinds of beauty and fashion video: get ready with me, makeup tutorials, skincare routines, saree and outfit styling, hauls and try-ons, jewellery styling.

Moments that matter for Hindi beauty and fashion campaigns

Teej (July or August): green outfits, mehendi and festive looks, especially in Rajasthan, Haryana and Uttar Pradesh.

Karva Chauth (October or November): mehendi, makeup and festive outfits, widely celebrated in north India.

Wedding season (for many families, roughly November to February): guest outfits, bridal looks, jewellery and gifting.

How to brief a Hindi beauty and fashion creator

Brief festival looks a few weeks early; Hindi creators film styling videos before Teej or Karva Chauth, not on the day.

Say where viewers can buy it: online only, or also in shops in their own town.

If you have Hindi on your pack or site, ask the creator to show it.

Ask the creator which shades or sizes suit them before you ship, so the product is shown on them honestly.

Say which skin types, hair types or body types the product is for, and let the creator say if it doesn't suit them.

Give only claims you can prove; the creator shouldn't promise results the product can't show.

How to measure it

Track a code or link per creator, and compare sales of the exact shade or style shown. Saves and shares of a styling video often say more than views.

The rules that apply

Label it as an ad. A paid video, a free product or any other connection with the brand needs a label viewers can't miss, such as Ad, Sponsored, Collaboration, Partnership or Free gift. ASCI allows the label in English or in the language of the ad, so in a Hindi video a Hindi label is often the clearest. (Source: ASCI influencer guidelines, 2021.)

No filters that flatter the product. ASCI's guidelines say filters shouldn't be used in an ad if they exaggerate the effect the product claims, such as shinier hair or clearer skin. Ask for the product shown in plain light. (Source: ASCI influencer guidelines, 2021.)

How Thommidhi helps you find Hindi beauty and fashion creators

Search Discover by the language the videos are in, Hindi, and by what the creator makes. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

Questions brands ask

How do I find Hindi beauty and fashion creators for my brand? Make a free brand page on Thommidhi and search Discover by the language the videos are in, Hindi, and by what the creator makes: beauty & fashion. Every fact on a listing shows where it came from. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research Hindi beauty and fashion creators by hand.

Can a Hindi beauty creator use filters in a paid video? Not ones that make the product look better than it is. ASCI's influencer guidelines say filters shouldn't exaggerate the effect a product claims, such as shinier hair or clearer skin. Ask for the product shown in plain light.

How much does a Hindi beauty and fashion creator charge? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you may reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free, and our free quote comparison (thommidhi.com/tools/creator-quote-comparison) puts creators' quotes side by side by cost per 1,000 views.