Find Marathi beauty and fashion creators your customers already watch.
Marathi beauty and fashion creators for your brand: what their videos look like, the moments that matter, how to brief them and the rules that apply.
Marathi beauty and fashion creators, in short
Marathi beauty and fashion videos include nauvari and Paithani saree styling, nath and traditional jewellery, bridal looks, makeup tutorials and hauls.
Beauty and fashion videos sell by showing: the product on a real person, in real light, styled the way the creator would wear it anyway.
What the videos look like
Common kinds of beauty and fashion video: get ready with me, makeup tutorials, skincare routines, saree and outfit styling, hauls and try-ons, jewellery styling.
Moments that matter for Marathi beauty and fashion campaigns
Mangalagaur and Shravan (July or August): traditional looks for festivals celebrated by newly married women.
Navratri (September or October): a different colour of outfit for each of the nine days.
Wedding season (for many families, roughly November to February): guest outfits, bridal looks, jewellery and gifting.
How to brief a Marathi beauty and fashion creator
Let the creator style the product with their own jewellery and saree.
Brief Navratri colour looks before the festival begins.
Show where to buy it in Maharashtra, online or in a shop.
Ask the creator which shades or sizes suit them before you ship, so the product is shown on them honestly.
Say which skin types, hair types or body types the product is for, and let the creator say if it doesn't suit them.
Give only claims you can prove; the creator shouldn't promise results the product can't show.
How to measure it
Track a code or link per creator, and compare sales of the exact shade or style shown. Saves and shares of a styling video often say more than views.
The rules that apply
Label it as an ad. A paid video, a free product or any other connection with the brand needs a label viewers can't miss, such as Ad, Sponsored, Collaboration, Partnership or Free gift. ASCI allows the label in English or in the language of the ad, so in a Marathi video a Marathi label is often the clearest. (Source: ASCI influencer guidelines, 2021.)
No filters that flatter the product. ASCI's guidelines say filters shouldn't be used in an ad if they exaggerate the effect the product claims, such as shinier hair or clearer skin. Ask for the product shown in plain light. (Source: ASCI influencer guidelines, 2021.)
How Thommidhi helps you find Marathi beauty and fashion creators
Search Discover by the language the videos are in, Marathi, and by what the creator makes. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.
Questions brands ask
How do I find Marathi beauty and fashion creators for my brand? Make a free brand page on Thommidhi and search Discover by the language the videos are in, Marathi, and by what the creator makes: beauty & fashion. Every fact on a listing shows where it came from. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research Marathi beauty and fashion creators by hand.
Why do Marathi creators make Navratri colour videos? In Maharashtra many people wear an agreed colour on each day of Navratri, and creators style a look for each. A fashion brand can fit into that series naturally, if it's briefed before the festival begins.
How much does a Marathi beauty and fashion creator charge? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you may reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free, and our free quote comparison (thommidhi.com/tools/creator-quote-comparison) puts creators' quotes side by side by cost per 1,000 views.
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