Find Marathi creators who talk like your customers.

Marathi creators, in short

Marathi creators reach Maharashtra beyond the Mumbai skyline: Pune, Nashik, Nagpur, Kolhapur and thousands of towns where people would rather watch in Marathi. For a brand that sells across the state, Marathi creators carry the product in the voice customers use at home.

About 8.3 crore people named Marathi as their first language in the Census of India 2011.

Where Marathi viewers are

Marathi is the main language of Maharashtra and is spoken in Goa and in Marathi communities across India.

Cities with big Marathi audiences include Mumbai, Pune, Nagpur, Nashik, Chhatrapati Sambhajinagar, Kolhapur, Solapur, Thane.

Moments that matter for Marathi campaigns

Gudi Padwa (March or April): the Marathi new year, a traditional day to buy gold, vehicles and homes.

Ganeshotsav (August or September): Maharashtra's biggest festival: ten days of family, food and neighbourhood celebration.

Navratri and Diwali (September to November): fashion, sweets, home and gifting.

Makar Sankranti (mid-January): til-gul sweets and family visits.

How Marathi creators talk, and what they make

Mumbai and Pune creators often slip English and Hindi into Marathi; creators from Vidarbha, Marathwada, Konkan and Kolhapur have distinct ways of speaking that their viewers love. Choose the voice your customers have.

Kinds of video with big Marathi audiences: comedy sketches, cooking, village and farming vlogs, travel, especially forts and the konkan, money and investing, film talk.

How to brief a Marathi creator

Say whether you want Mumbai and Pune or the rest of Maharashtra. The best creator for each is often different.

Gudi Padwa is a buying day for gold, vehicles and homes; if that's your category, brief for it.

Ganeshotsav is crowded and personal; a product that helps the celebration fits better than an ad that interrupts it.

Ask for Marathi first; subtitles in English or Hindi can be added for reach.

How Thommidhi helps you find Marathi creators

Search Discover by the language the videos are in, Marathi, then by what they make and who's on camera. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

Questions brands ask

How do I find Marathi YouTubers for brand promotion? Make a free brand page on Thommidhi and search Discover by the language the videos are in: Marathi. Narrow by what they make and who appears on camera. Every fact on a listing shows where it came from, and creators who fit what your page asks for come first, with the reason in words. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research it by hand.

How much does it cost to work with a Marathi creator? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you can reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free.

Can Hindi creators reach Maharashtra just as well? They reach part of it. Many Marathi families, especially outside Mumbai, watch Marathi creators by choice, and a Marathi creator talking about your product feels local in a way a Hindi video doesn't.