Find Gujarati creators who talk like your customers.

Gujarati creators, in short

Gujarati creators reach Gujarat, the large Gujarati community in Mumbai, and Gujarati families abroad. Festivals here are big and long, and a creator who celebrates them on camera brings a product into the home naturally.

About 5.5 crore people named Gujarati as their first language in the Census of India 2011.

Where Gujarati viewers are

Gujarati is the main language of Gujarat and of Dadra and Nagar Haveli and Daman and Diu, with large communities in Mumbai and abroad, especially in the United States, the United Kingdom and East Africa.

Cities with big Gujarati audiences include Ahmedabad, Surat, Vadodara, Rajkot, Bhavnagar, Jamnagar, Gandhinagar, Anand.

Moments that matter for Gujarati campaigns

Uttarayan (14 January): the kite festival: rooftops, food and family all day.

Navratri (September or October): nine nights of garba, with outfits, beauty and late-night food.

Diwali and the Gujarati new year (October or November): the new year falls the day after Diwali: gifting, sweets, gold and new purchases.

Janmashtami (August or September): widely celebrated across Gujarat.

How Gujarati creators talk, and what they make

Gujarati creators often mix in English and Hindi, especially in Ahmedabad and Surat. Kathiawadi (Saurashtra), Surti and north Gujarat ways of speaking differ, and local humour travels best within its own region.

Kinds of video with big Gujarati audiences: comedy, vegetarian cooking, family vlogs, devotional and festival content, business and money, travel.

How to brief a Gujarati creator

If food appears in the brief, check it fits what the creator usually cooks and shows.

Navratri is the biggest moment for fashion and beauty; brief well before the first night.

If you sell to Gujaratis abroad as well, say so and ask the creator where their viewers are.

Give the creator room for humour: it's how many Gujarati channels earn their audience's trust.

How Thommidhi helps you find Gujarati creators

Search Discover by the language the videos are in, Gujarati, then by what they make and who's on camera. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

Questions brands ask

How do I find Gujarati YouTubers for brand promotion? Make a free brand page on Thommidhi and search Discover by the language the videos are in: Gujarati. Narrow by what they make and who appears on camera. Every fact on a listing shows where it came from, and creators who fit what your page asks for come first, with the reason in words. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research it by hand.

How much does it cost to work with a Gujarati creator? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you can reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free.

Navratri or Diwali: which is better for a Gujarati campaign? It depends on the product. Navratri suits fashion, beauty and anything for long nights out; Diwali and the new year suit gifting, sweets, gold and home. Many brands brief for both, with different creators.