Find Bengali creators who talk like your customers.

Bengali creators, in short

Bengali creators reach West Bengal, Tripura and parts of Assam, and often viewers in Bangladesh too. It's an audience that loves food, travel, music and a good story, and a brand that fits into one of those feels at home.

About 9.7 crore people named Bengali as their first language in the Census of India 2011, the second largest after Hindi. Bengali is also the main language of Bangladesh.

Where Bengali viewers are

Bengali is the main language of West Bengal and Tripura and of the Barak Valley in Assam, and the national language of Bangladesh.

Cities with big Bengali audiences include Kolkata, Howrah, Siliguri, Durgapur, Asansol, Agartala, Silchar, Bardhaman.

Moments that matter for Bengali campaigns

Durga Puja (September or October): the biggest event of the Bengali year: new clothes, food, travel and pandal-hopping.

Poila Baisakh (mid-April): the Bengali new year, a traditional day for new purchases and shop openings.

Kali Puja and Diwali (October or November): close after Durga Puja, with sweets and home.

Saraswati Puja (January or February): big with students and schools.

How Bengali creators talk, and what they make

Many Kolkata creators mix English and some Hindi into Bengali. Bengali in India and Bengali in Bangladesh differ in accent and words, and viewers notice which side of the border a creator is from.

Kinds of video with big Bengali audiences: food and street food, travel, comedy, storytelling, music, learning and exams.

How to brief a Bengali creator

If you sell only in India, ask the creator where their viewers are: some Bengali channels have a large audience in Bangladesh.

Brief Durga Puja early. Plans, outfits and travel are decided weeks before.

Food and travel creators are a natural fit for a wide range of brands, not only food.

Ask for Bengali on screen; it signals the video was made for Bengali viewers, not dubbed.

How Thommidhi helps you find Bengali creators

Search Discover by the language the videos are in, Bengali, then by what they make and who's on camera. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

Questions brands ask

How do I find Bengali YouTubers for brand promotion? Make a free brand page on Thommidhi and search Discover by the language the videos are in: Bengali. Narrow by what they make and who appears on camera. Every fact on a listing shows where it came from, and creators who fit what your page asks for come first, with the reason in words. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research it by hand.

How much does it cost to work with a Bengali creator? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you can reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free.

Will a Bengali creator's viewers be in Bangladesh? Some channels have many Bangladeshi viewers. If your product sells only in India, ask the creator to share where their viewers are before agreeing the fee; they can see it in their own YouTube Analytics.