Find Malayalam creators who talk like your customers.

Malayalam creators, in short

Malayalam creators speak to Kerala and to a large Malayali community in the Gulf countries. Honest, detailed product videos from a creator people already trust usually do more than a glossy advert.

About 3.5 crore people named Malayalam as their first language in the Census of India 2011.

Where Malayalam viewers are

Malayalam is the main language of Kerala and Lakshadweep, with large Malayali communities in the Gulf countries and in Indian cities such as Bengaluru, Chennai and Mumbai.

Cities with big Malayalam audiences include Kochi, Thiruvananthapuram, Kozhikode, Thrissur, Kollam, Kannur, Kottayam, Palakkad.

Moments that matter for Malayalam campaigns

Onam (August or September): Kerala's biggest festival and shopping season, for clothes, gold, home and electronics.

Vishu (mid-April): the Malayalam new year, with family, gifts and food.

Christmas and Eid (through the year): Kerala celebrates all three widely; plan for each, not only one.

How Malayalam creators talk, and what they make

Manglish, Malayalam mixed with English, is common, and many viewers also read Malayalam in Roman letters online. Northern Kerala, central Kerala and Thiruvananthapuram sound different, and Gulf-based creators add a flavour of their own.

Kinds of video with big Malayalam audiences: food and travel vlogs, tech reviews, comedy, film reviews, gulf life vlogs, cooking.

How to brief a Malayalam creator

Plan Onam early: brands crowd the weeks before it, and creators' calendars fill.

Give the creator real detail and room to say what they think. Malayali viewers respect a fair review more than a pitch.

If you also sell in the Gulf, say so: a creator with Gulf viewers becomes more useful.

Show Malayalam on screen if your pack or app has it.

How Thommidhi helps you find Malayalam creators

Search Discover by the language the videos are in, Malayalam, then by what they make and who's on camera. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

Questions brands ask

How do I find Malayalam YouTubers for brand promotion? Make a free brand page on Thommidhi and search Discover by the language the videos are in: Malayalam. Narrow by what they make and who appears on camera. Every fact on a listing shows where it came from, and creators who fit what your page asks for come first, with the reason in words. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research it by hand.

How much does it cost to work with a Malayalam creator? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you can reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free.

Do Malayalam creators reach viewers in the Gulf? Many do, because of the large Malayali community in the Gulf countries. If that matters to you, ask the creator to share where their viewers are before you agree the brief.