Find Telugu creators who talk like your customers.

Telugu creators, in short

Telugu creators speak to Andhra Pradesh and Telangana, two states with one language and their own cultures. Viewers can tell when an advert wasn't made for them, so the best Telugu brand videos sound like the creator's normal upload.

About 8.1 crore people named Telugu as their first language in the Census of India 2011.

Where Telugu viewers are

Telugu is the main language of Andhra Pradesh and Telangana, with large communities in Karnataka, Tamil Nadu and Maharashtra, and a big following abroad, especially in the United States.

Cities with big Telugu audiences include Hyderabad, Visakhapatnam, Vijayawada, Warangal, Guntur, Tirupati, Nellore, Rajahmundry.

Moments that matter for Telugu campaigns

Sankranti (mid-January): the biggest festival and shopping window for Telugu homes, with travel home, new clothes and food.

Ugadi (March or April): the Telugu new year: fresh starts, home and food.

Bathukamma and Bonalu (Bonalu in July or August, Bathukamma before Dasara): Telangana's own festivals, and a reason to choose a Telangana creator.

Dasara and Diwali (September to November): fashion, gold, electronics and gifting.

How Telugu creators talk, and what they make

Many Telugu creators speak Tenglish, Telugu with English words mixed in, especially for tech, money and city life. Dialect matters: Hyderabad, coastal Andhra and Rayalaseema each sound different, and viewers notice.

Kinds of video with big Telugu audiences: cinema-led entertainment, comedy and short films, cooking, tech and phone reviews, family vlogs, money and careers.

How to brief a Telugu creator

Say whether your customers are mainly in Andhra Pradesh, Telangana or both, and pick creators to match.

Plan around Sankranti: brief early enough for the video to go up before the holiday, not during it.

Let the creator use their usual film references and humour; a stiff script stands out quickly.

If your product has a Telugu name or Telugu packaging, show it: viewers like seeing their language on the pack.

How Thommidhi helps you find Telugu creators

Search Discover by the language the videos are in, Telugu, then by what they make and who's on camera. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

Questions brands ask

How do I find Telugu YouTubers for brand promotion? Make a free brand page on Thommidhi and search Discover by the language the videos are in: Telugu. Narrow by what they make and who appears on camera. Every fact on a listing shows where it came from, and creators who fit what your page asks for come first, with the reason in words. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research it by hand.

How much does it cost to work with a Telugu creator? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you can reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free.

Andhra or Telangana creators: does it matter? It can. The language is shared, but festivals, dialect and city references differ. A Hyderabad brand launch suits a Telangana creator; a product sold mostly in coastal towns suits a creator from coastal Andhra.

Do Telugu creators reach viewers outside India? Many do, especially in the United States. If you sell only in India, ask the creator where their viewers are before you agree a fee; they can see it in their own YouTube Analytics.