Find Kannada creators who talk like your customers.

Kannada creators, in short

Kannada creators reach Karnataka well beyond Bengaluru's English-speaking bubble: Mysuru, the coast, north Karnataka and the towns in between. For a brand that wants the state, not just the city, a Kannada creator is the shortest route.

About 4.4 crore people named Kannada as their first language in the Census of India 2011.

Where Kannada viewers are

Kannada is the main language of Karnataka, with Kannada-speaking communities in neighbouring states.

Cities with big Kannada audiences include Bengaluru, Mysuru, Mangaluru, Hubballi-Dharwad, Belagavi, Kalaburagi, Davanagere, Shivamogga.

Moments that matter for Kannada campaigns

Sankranti (mid-January): harvest, sweets and family.

Ugadi (March or April): the Kannada new year: home, food and new purchases.

Ganesha Chaturthi (August or September): big in homes and neighbourhoods across the state.

Dasara (September or October): Mysuru Dasara is the state's signature festival, followed by Deepavali.

Kannada Rajyotsava (1 November): the state's formation day, when Kannada pride is everywhere.

How Kannada creators talk, and what they make

Kannada creators often mix in English (Kanglish), especially in Bengaluru. North Karnataka, coastal Karnataka and the old Mysuru region each have their own way of speaking, and coastal creators may also speak Tulu or Konkani at home.

Kinds of video with big Kannada audiences: comedy, cooking, tech reviews, travel within karnataka, farming and gardening, film talk.

How to brief a Kannada creator

Decide whether you want Bengaluru or the rest of Karnataka. They are different customers, and the creators are different too.

Ask for Kannada, not a Bengaluru English video with Kannada subtitles.

Use Rajyotsava carefully: it's about pride in the language, and a product shoehorned into it can grate.

If you sell to farmers or in small towns, a creator from north Karnataka will know the objections better than a city creator.

How Thommidhi helps you find Kannada creators

Search Discover by the language the videos are in, Kannada, then by what they make and who's on camera. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

Questions brands ask

How do I find Kannada YouTubers for brand promotion? Make a free brand page on Thommidhi and search Discover by the language the videos are in: Kannada. Narrow by what they make and who appears on camera. Every fact on a listing shows where it came from, and creators who fit what your page asks for come first, with the reason in words. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research it by hand.

How much does it cost to work with a Kannada creator? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you can reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free.

Bengaluru is multilingual: do we need Kannada creators at all? If you only want young, English-speaking Bengaluru, perhaps not. For the rest of Karnataka, and for many Bengaluru families, Kannada creators reach people that English and Hindi videos don't.