Find Bengali tech creators your customers already watch.
Bengali tech creators for your brand: what their videos look like, the moments that matter, how to brief them and the rules that apply.
Bengali tech creators, in short
Bengali tech videos explain in Bengali with English terms: reviews, unboxings, budget buying guides and tips. Creators in India and in Bangladesh both make Bengali tech videos, with different prices and models.
Tech viewers watch to decide what to buy, so the most useful brand video is an honest review in the creator's usual shape, with the creator's own verdict.
What the videos look like
Common kinds of tech video: unboxings, phone and laptop reviews, comparisons, buying guides, app walk-throughs, tips and tricks shorts.
Moments that matter for Bengali tech campaigns
Durga Puja sales (September or October): phones, TVs and appliances before the festival.
Poila Baisakh (mid-April): a traditional day for new purchases.
Festive online sales (September and October): the biggest buying window for phones, TVs and laptops; buying guides go up in the weeks before.
How to brief a Bengali tech creator
Make sure the creator quotes Indian prices and models available in India.
Show Bengali language support if the product has it.
Give the creator time to use it before filming.
Send a retail unit, not a pre-production sample, and give the creator enough days to really use it.
List the specs that must be right and the claims you need said; leave the verdict to the creator.
Say in writing whether rival products may appear, and agree the embargo date and time.
How to measure it
Give each creator their own link or code, and count clicks, installs or orders from it. Read the comments too: questions about price, service and where to buy tell you what the next brief should answer.
The rules that apply
Label it as an ad. A paid video, a free product or any other connection with the brand needs a label viewers can't miss, such as Ad, Sponsored, Collaboration, Partnership or Free gift. ASCI allows the label in English or in the language of the ad, so in a Bengali video a Bengali label is often the clearest. (Source: ASCI influencer guidelines, 2021.)
A free device is a connection too. If the creator keeps the product, ASCI counts that as a material connection, and the video needs a label such as Free gift, even when no fee was paid. (Source: ASCI influencer guidelines, 2021.)
How Thommidhi helps you find Bengali tech creators
Search Discover by the language the videos are in, Bengali, and by what the creator makes. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.
Questions brands ask
How do I find Bengali tech creators for my brand? Make a free brand page on Thommidhi and search Discover by the language the videos are in, Bengali, and by what the creator makes: tech. Every fact on a listing shows where it came from. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research Bengali tech creators by hand.
How do we avoid paying for viewers in Bangladesh? Ask the creator to share where their viewers are from their own YouTube Analytics before you agree a fee, and choose creators whose prices and models are the Indian ones.
How much does a Bengali tech creator charge? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you may reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free, and our free quote comparison (thommidhi.com/tools/creator-quote-comparison) puts creators' quotes side by side by cost per 1,000 views.
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