Find Odia tech creators your customers already watch.

Odia tech creators for your brand: what their videos look like, the moments that matter, how to brief them and the rules that apply.

Odia tech creators, in short

Odia tech videos explain in Odia with English terms: reviews, phone tips, guides to government apps and buying guides.

Tech viewers watch to decide what to buy, so the most useful brand video is an honest review in the creator's usual shape, with the creator's own verdict.

What the videos look like

Common kinds of tech video: unboxings, phone and laptop reviews, comparisons, buying guides, app walk-throughs, tips and tricks shorts.

Moments that matter for Odia tech campaigns

Durga Puja and Diwali sales (September to November): phones, TVs and appliances.

Festive online sales (September and October): the biggest buying window for phones, TVs and laptops; buying guides go up in the weeks before.

How to brief an Odia tech creator

Say whether you want the coast or western Odisha.

Show Odia support in the product if it has it.

Give the Odia creator time to use it before filming.

Send a retail unit, not a pre-production sample, and give the creator enough days to really use it.

List the specs that must be right and the claims you need said; leave the verdict to the creator.

Say in writing whether rival products may appear, and agree the embargo date and time.

How to measure it

Give each creator their own link or code, and count clicks, installs or orders from it. Read the comments too: questions about price, service and where to buy tell you what the next brief should answer.

The rules that apply

Label it as an ad. A paid video, a free product or any other connection with the brand needs a label viewers can't miss, such as Ad, Sponsored, Collaboration, Partnership or Free gift. ASCI allows the label in English or in the language of the ad, so in an Odia video an Odia label is often the clearest. (Source: ASCI influencer guidelines, 2021.)

A free device is a connection too. If the creator keeps the product, ASCI counts that as a material connection, and the video needs a label such as Free gift, even when no fee was paid. (Source: ASCI influencer guidelines, 2021.)

How Thommidhi helps you find Odia tech creators

Search Discover by the language the videos are in, Odia, and by what the creator makes. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

Questions brands ask

How do I find Odia tech creators for my brand? Make a free brand page on Thommidhi and search Discover by the language the videos are in, Odia, and by what the creator makes: tech. Every fact on a listing shows where it came from. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research Odia tech creators by hand.

Are there enough Odia tech creators? Fewer than in some languages, so finding the right one may take research by hand. Tell us what you need on your brand page and a person here will look.

How much does an Odia tech creator charge? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you may reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free, and our free quote comparison (thommidhi.com/tools/creator-quote-comparison) puts creators' quotes side by side by cost per 1,000 views.

Contact: hello@thommidhi.com