Find Gujarati cooking creators your customers already watch.

Gujarati cooking creators, in short

Gujarati cooking videos include vegetarian thalis, farsan such as dhokla and khandvi, Kathiawadi dishes, Jain recipes without onion and garlic, and snacks for Navratri and Diwali.

Food is one of the easiest products to make part of a creator's normal video: it goes into a recipe the creator would cook anyway, in their own kitchen, in their own words.

What the videos look like

Common kinds of cooking video: home recipes, village and outdoor cooking, street food and eatery visits, kitchen tool reviews, quick recipe shorts, festival sweets and snacks.

Moments that matter for Gujarati cooking campaigns

Uttarayan (14 January): undhiyu, chikki and food for a day on the rooftop.

Paryushan (August or September): Jain recipes without onion, garlic or root vegetables.

Monsoon (June to September): fried snacks, tea-time recipes and comfort food.

How to brief a Gujarati cooking creator

Say clearly whether the product is vegetarian, and whether it's suitable for Jain recipes.

Name the region whose food fits: Kathiawadi, Surti, or north Gujarat.

Brief undhiyu and Uttarayan snacks before mid-January.

Send the product early enough for the creator to cook with it more than once before filming.

Say which meal or moment the product belongs to, and let the creator choose the recipe.

If the product suits one way of eating (vegetarian, Jain, satvik, halal), say so plainly, so a creator can say no if it doesn't fit their kitchen.

Agree whether you may reuse the recipe video in your own ads, and for how long.

How to measure it

A recipe viewers save and cook is the result. Ask for a discount code or a link in the description, and watch sales in the creator's region for the weeks after the video, not only the first day.

The rules that apply

Label it as an ad. A paid video, a free product or any other connection with the brand needs a label viewers can't miss, such as Ad, Sponsored, Collaboration, Partnership or Free gift. ASCI allows the label in English or in the language of the ad, so in a Gujarati video a Gujarati label is often the clearest. (Source: ASCI influencer guidelines, 2021.)

How Thommidhi helps you find Gujarati cooking creators

Search Discover by the language the videos are in, Gujarati, and by what the creator makes. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

Questions brands ask

How do I find Gujarati cooking creators for my brand? Make a free brand page on Thommidhi and search Discover by the language the videos are in, Gujarati, and by what the creator makes: cooking. Every fact on a listing shows where it came from. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research Gujarati cooking creators by hand.

Should we brief Jain recipes? If your product is suitable, yes: many Gujarati cooking creators make Jain recipes without onion, garlic or root vegetables, especially around Paryushan. Say clearly whether it's suitable.

How much does a Gujarati cooking creator charge? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you may reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free, and our free quote comparison (thommidhi.com/tools/creator-quote-comparison) puts creators' quotes side by side by cost per 1,000 views.