Find Hindi money creators your customers already watch.

Hindi money creators, in short

Hindi money videos explain mutual funds, SIPs, tax-saving, credit cards, loans and insurance, usually in Hinglish with the financial terms left in English. Many are long explainers with calculations on screen; Shorts tend to carry a single idea, such as an emergency fund or a tax deadline.

Money is the niche where the rules matter most. The safest and often most useful brand video is an explainer: what the product is, who it's for, what it costs and what can go wrong.

What the videos look like

Common kinds of money video: personal finance explainers, tax-saving guides, app walk-throughs, loan and card explainers, budgeting for families, gold and savings.

Moments that matter for Hindi money campaigns

Dhanteras (October or November): a traditional day to buy gold, and a reason for gold and savings explainers.

Tax-saving season (January to March): the financial year ends on 31 March, and tax-saving products are on people's minds.

Income-tax return season (June and July): filing explainers, refunds and planning for the year ahead.

How to brief a Hindi money creator

Ask for an explainer a first-time investor in a small town can follow, with costs and risks said aloud in Hindi.

If you offer an app or helpline in Hindi, show it: it answers the first worry before it's asked.

Don't ask for screenshots of returns or portfolio gains.

Before you brief anyone, check whether your company is regulated by SEBI, RBI or IRDAI and what that means for who you may work with.

Brief an explainer, not a tip: what the product is, who it's for, the costs and the risks.

Ask for fees and risks shown on screen as clearly as the benefits, and never ask a creator to promise returns.

How to measure it

Count sign-ups or applications from each creator's link or code, and how many stay active after a month. A flood of sign-ups that never use the product means the video promised too much.

The rules that apply

Label it as an ad. A paid video, a free product or any other connection with the brand needs a label viewers can't miss, such as Ad, Sponsored, Collaboration, Partnership or Free gift. ASCI allows the label in English or in the language of the ad, so in a Hindi video a Hindi label is often the clearest. (Source: ASCI influencer guidelines, 2021.)

Investment advice needs SEBI registration. ASCI's 2023 update says creators who give investment advice must be registered with SEBI and show their registration number with their name and qualifications. Other financial advice needs a relevant qualification, such as an IRDAI licence or a chartered accountant's. (Source: ASCI influencer guidelines, August 2023 update.)

Regulated firms can't work with unregistered advisers. Since SEBI's August 2024 amendments, a SEBI-regulated entity, such as a broker or a fund house, may not associate with a person who gives securities advice or claims returns without SEBI's permission. Pure investor education is exempt. If your company is SEBI-regulated, check this before you sign anyone. (Source: SEBI amendments, 26 August 2024.)

How Thommidhi helps you find Hindi money creators

Search Discover by the language the videos are in, Hindi, and by what the creator makes. Every fact shows where it came from, and a video language is shown only when a page states it. Press "Ask Thommidhi" and a person reaches the creator and stays with you from brief to posted video. Making a brand page and searching are free.

Questions brands ask

How do I find Hindi money creators for my brand? Make a free brand page on Thommidhi and search Discover by the language the videos are in, Hindi, and by what the creator makes: money. Every fact on a listing shows where it came from. Press "Ask Thommidhi" and a person reaches the creator through the business contact they published. If you can't find who you need, say so on your page and we'll research Hindi money creators by hand.

Can a Hindi money creator tell viewers which fund to buy? Only if they're registered to give that advice. ASCI's 2023 update asks creators who give investment advice to be SEBI-registered and to show their registration number. Otherwise, brief an explainer about what the product is, its costs and its risks, not a recommendation.

How much does a Hindi money creator charge? There's no rate card, and we won't invent one. The fee is agreed for each brief and depends on the creator, the format (a dedicated video, a segment inside a video, or a Short or reel) and how long you may reuse the video. We agree it with you before anything starts. Making a brand page and searching Discover are free, and our free quote comparison (thommidhi.com/tools/creator-quote-comparison) puts creators' quotes side by side by cost per 1,000 views.