Every decision has its people.

Thommidhi Core

One engine: it holds population models of young Indian YouTube audiences (18–34) in seven languages, samples plausible people from them, gives each the relevant context, asks a bounded decision model how they might respond, aggregates the answers in code, locks the prediction, and records it against the real outcome.

Ways in: for businesses, pilots with design partners (test a product, price, message or campaign before spend is committed); for creators, the Creator Lab (live; channels connect read-only); for developers, an API later.

Who we simulate

Synthetic users are samples drawn from the population model for one run — region and city tier, languages, life stage, household and who decides, income, occupation, digital access, what they follow, category habits, food habits and the festival calendar — then counted and discarded. Behaviour, not identity: religion and caste are not attributes.

For creators of every size

Test an idea before spending time making it. Titles today; ideas, hooks, formats, languages and sponsor integrations next. Smaller creators lean on the population model and broader patterns, with lower confidence shown plainly; established channels increasingly combine their own history with it. Results are comparative (simulated preference, who differs, objections), never a forecast of views or click-through. What happens to the upload is shown as an observation and never marks a preference right or wrong.

Creator collaborations (limited pilot)

Which creator could make your product convincing, in their own style? A brand writes a brief (the customer's problem, the product, the objective, budget, languages and regions, where it's sold, timeline and requirements). A person at Thommidhi reads every brief, confirms it, looks for creators whose own style could carry it from those who opted in, and writes a concept per creator with the reasons and what's unknown. Creators choose; the brand sees only interested creators, and only what each chose to share. No fit scores, no guarantees, no fees during the pilot, and never a creator's private analytics.

Consumer brands & FMCG

Packaging, pricing, new products, campaigns and regional launches.

D2C & e-commerce

₹999 or ₹1,299, influencer creative, a new category, tier-2 expansion and product positioning.

Media, OTT & entertainment

Trailer and show concepts, language adaptation, and reaching audiences beyond the core.

Education

Parent and student decision-making, pricing, messaging and regional expansion.

Financial services

Product propositions, trust, messaging and adoption barriers.

Advertising agencies

One workspace across many clients: compare positioning, messages, creative and offers before production or media spend.

What you get back

A ranked answer with an interval, the segments that differ, counted reasons, computed confidence, and — once reality arrives — a score against the real outcome.